Reciprocal Link Scripts

I have a prediction, after you have been managing and building your internet business for a while, and have more than a couple of sites, the one task that you dislike the most will be managing your link exchange campaign.

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Incoming links are essential if you want to have any sort of long term internet marketing success, so in fact a lot of people sub contract the work out to SEO companies and contractors. But that's not some thing I would do, especially when it's actually pretty easy to do yourself when you have a good reciprocal link script.

Here are some of features that you should be looking for in a script or linking service:

It creates static search engines friendly pages
Fully customizable so it fits in with the style of your site
Checks for the reciprocal link on the other site, plus a host of others checks
One license - unlimited domains
Allows your partners to edit their anchor text
You can manage sister sites automatically, creating the potential for doubling links with relatively little more work

The problem with reciprocal link scripts is several fold:

They are generally abused by people looking for a quick overnight solution to their ranking problem. Abused means that they send out thousands of link requests without following the required email etiquette resulting in spam complaints

They also link to completely non relevant sites

Lastly the major problem is that most of the scripts are leaving easily detected foot prints which the search engines are now looking for in an effort to weed out link spamming.

In short link successful exchanging is a much more difficult thing to achieve.

The future is probably article exchanges with high quality sites, if you can do it.