Here is a listing of some interesting articles on SEO, Traffic and related
internet marketing subjects
Problems With Duplicate Class C IP Address
Overview Part 1
Address Overview Part 2
What You Need To Know About Web Site Hosting
Critical Website Hosting Parameters You
Good Design Practices
Your website is where your business resides -- it's like the headquarter of
an offline company. Hence, it is important to practice good design principles to
make sure your site reaches out to the maximum number of visitors and sells to
as many people as possible.
Make sure you have clear directions on the navigation of your website. The
navigation menu should be uncluttered and concise so that visitors know how to
navigate around your website without confusion.
Reduce the number of images on your website. They make your site load very
slowly and more often than not they are very unnecessary. If you think any image
is essential on your site, make sure you optimize them using image editing
programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long,
you should split it into separate paragraphs so that the text blocks will not be
too big. This is important because a block of text that is too large will deter
visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure
they are cross-browser compatible. If your website looks great in Internet
Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of
Avoid using scripting languages on your site unless it is absolutely necessary.
Use scripting languages to handle or manipulate data, not to create visual
effects on your website. Heavy scripts will slow down the loading time of your
site and even crash some browsers. Also, scripts are not supported across all
browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save a lot of work by styling
all elements on your website in one go.
Improve Usability of Your Website
No matter how brilliant your website design is, if it is hard to reach the
content of your site then your site is as useful as an empty shell. Here are
some tips to improve the usability of your website to ensure it serves its
The first method is to make sure the typography of your content is suitable. If
you have large blocks of text, make sure to use CSS to space out the lines
accordingly. The longer a single line of text is, the greater the line-height of
each line should be. Also, make sure the font size of your text is big enough to
read easily. Some sites have 10-pixel-tall text in Verdana font; while that may
look neat and tidy, you have to really strain your eyes to read the actual text.
Make it easy for visitors to find content that they want on your site. If you
have thousands of articles on your site and a certain visitor wants to find one
single article from that pile, you have to provide a feasible means to enable
visitors to do that without hassle. Be it an SQL-driven database search engine
or just a glossary or index of articles that you have, providing such a feature
will make sure your visitors can use your site with ease.
Ensure that your site loads fast if you do not want to lose visitors. Most
internet users will leave a website if it doesn't load completely within 15
seconds, so make sure the crème de la crème of your website is delivered to the
visitors as soon as possible to retain their attention.
Last of all, test each and every link on your site before it goes online. There
is nothing more effective in tarnishing your professional image than broken
links, so be very careful about that